Steve Jobs, 1955-2011
I joined the Cult of Apple in 2005 when I received my free iPod Shuffle from TD Canada Trust for opening a chequing account. I loved it; I still love it as I’m listening to it now. Style and function merged in a simple device that has survived being dropped, submerged in water, sat on, and frozen. Today, my Apple collection includes a MacBook Pro, a MacBook Air, an iPod Touch, and an AirPort Extreme. The iPad 3 will join them next year because I love beautiful technology (you can’t tell me the MBA isn’t a thing of beauty) that just works. I spend enough time at work troubleshooting computer hardware and software issues; I don’t want to do it at home. I’m a computer geek, but I don’t need to prove it by spending half my personal time configuring the Windows registry. Good technology disappears and let’s you do what you want to do–not need to do–and Steve knew that better than anyone else.
In short: once you go Mac, you’ll never go back.
Steve, thank you for Pixar, MacBooks, the i-family of devices, and inspiring this generation and generations to come to look at technology differently. Requiescat in pace.
Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything–all external expectations, all pride, all fear of embarrassment or failure–these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.
Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma–which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.
Stay Hungry. Stay Foolish.
– Steve Jobs, 2005 Stanford commencement address