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Price Matters

16 Oct 2011
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(Ooh, double post today and hell hasn’t frozen over.)

It’s not rocket science to know price is an important factor in buying decisions. What I didn’t know is that anything over 99 cents runs into a mental barrier for buyers. Ever since it was reduced to USD$0.99 on Amazon, Before Dawn has been selling at a nice, steady clip, unlike A Naughty Noelle and Rules of Engagement, which are priced at USD$1.49. And it’s not a few copies more, but ten to twenty times more. Even more interesting is that I’m selling more books on Amazon.co.uk than Amazon.com. Of course, I don’t know if genres make a difference because BD is a paranormal romance while the other two are straight romantic suspense.

I wonder if other writers are noticing the same trend.

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